3 years of experience

Marketing Account Project

MANAGER

3 years

Marketing Manager - Ebone

In-House Brilliance with a Team of Five: Coordinate efforts, design and develop websites, strategize marketing campaigns and ideate and craft creative content

See how I did it

1 year

Marketplace Specialist - Evisole

I guided (Italian!) customers from first click to final purchase, using eCommerce platforms like WooCommerce and Prestashop, and strategize sales on Google Shopping, Amazon, and eBay

Scopre il mio lavoro

2 years

WordPress Specialist - Taracea

I steered the entire website development process, managing a small team of two people. Project management and web design & development, with a keen focus on implementation

Look at my websites

2 years

Digital Marketing Apprentice - Ómibu

The Final Marketing Mix: Creativity in graphic design, customer relationships, web design & development and SEO & SEM to achieve marketing excellence

Discover my work

Marketing Manager - Ebone

2021 - Currently

Granada (Spain)

At Ebone, I led the shift from working with an external marketing agency to an in-house strategy, using my ability to evolve and adapt to changing business landscapes. My role involves leading a team of five people and directly contributing to crucial tasks. Daily, I manage team activities, enhance our web presence, plan and execute marketing campaigns, design&develop websites and drive creativity in content and graphic design. The work we’ve been doing not only has streamlined our marketing efforts but has also significantly boosted our brand’s impact and reach.

Look at my work (click on each project to see more)

Event Management Stats

Event Marketing

Esquí Sierra Nevada

Booking Platform

Media Maratón de Córdoba

Branding & Event Marketing

Media Maratón de Carabanchel

Branding & Event Marketing

Marketplace Specialist (apprentice) - Evisole

2021 - 2022

Vicenza (Italy)

I helped navigate potential customers through the digital marketing journey, guiding them from their initial brand encounter to the final point of purchase. Using a diverse toolkit, I created compelling eCommerce experiences with platforms like WooCommerce and Prestashop, strategize and analyze online sales tactics across channels like Google Shopping, Amazon, and eBay, and amplify the client’s market presence through strategic Affiliate Marketing. This multifaceted approach ensures a seamless and engaging customer journey, driving sales and increasing brand loyalty.

WordPress Specialist - Taracea

2020 - 2022

Granada (Spain)

I spearheaded the complete lifecycle of website development, demonstrating multifaceted leadership and technical prowess. My role encompassed overseeing a skilled duo, ensuring seamless integration of critical components such as CRM systems, project management methodologies, innovative web design, and meticulous implementation and development. This comprehensive approach under my stewardship not only streamlined processes but also elevated the standard of web development within the organization.

Look at my work

Company's Website

Clicking takes you there

Telmi

Website Design + Development

Digital Marketing Apprentice - Ómibu

2018-2020

After years working with marketing agencies, Ebone internalized its marketing to make everything in-house. I moved up from coordinating the marketing between the company and the marketing agency to develop the marketing plans and make sure the goals are met throughout the year. To do this, I coordinate 5 people and help them on the more challenging tasks. In summary, what I do in a day-to- day basis is: organizing people tasks, working on the company’s websites, planning marketing campaigns, generating content ideas and designing graphic elements, among many other activities.

W
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Masters Digital Marketing

Universidad Oberta de Catalunya

2020 - 2021

SEO, PPC, Strategy, Social Media, eCommerce, Email Marketing

Project Management (200h)

RITx

2018 - 2019

Project Management, PM Life Cycle, Budgets, Planning, Execution, Closing.

Entrepreneurship Expert

X Explorer

2017

Hypothesis, MVPs, Validation, Business Plan

Sports Sciences Major

Universidad de Granada

2012 - 2016

What people are saying

David Cabello
Former boss – University of Granada Professor
Read More
David Gutiérrez is a person who stands out for his leadership skills and lateral thinking for innovation. In addition, he is committed to getting involved in different projects and working in teams, as well as ambitious in terms of expanding his own knowledge.
Verónica Vázquez
Mentee – SEO Specialist @ Global Savings Group
Read More
David was one of my mentors in the Ideas Factory entrepreneurship contest. I will always be grateful for the support he gave me and my team, and above all, the knowledge and experience he gave us to continue with our project, being able to take the right direction. I learned a lot from him, especially about marketing issues, even more than I have learned from some of my university professors.
Sheila Herruzo
Employee – Ebone
Read More
David Gutiérrez is a great boss and colleague, as well as an invaluable asset to our marketing team, particularly in his wide set of skills and his web/computer knowledge. His ability to mentor and inspire with a kind heart has not only propelled our projects forward but has also fostered a culture of learning and innovation within the team, always with a positive approach.

Summary of my experience on event marketing

I work with my team to succesfully take the events organized by the company to the next level, by working at strategic level (social media, PPC, design) and operational when needed (web development, email marketing)

6

Events managed simultaneously

Strategic Planning

PPC

Planning, execution and monitoring of monthly campaings for most of the events, with different goals matching the funnel phase the event is in.

 

Email Marketing

Planning, creation and supervision of emails for both convert the old participants into current ones and keep the events in the top of mind of those who already registered.

 

Graphic Design

Decision-making process of choosing logos, posters, banners and social media posts. Help in the development on some of them, depending on the team’s workload.

 

Web Development

Design and develop from scratch the websites for all the events.

 

Social Media

Strategic planning of the social media plan alongside with the Community Manager.

See it for yourself

(Click to go to the website and social media)

Want to see some numbers?

SM Reach: 397 445 (14 days, 2 events)

PPC: >400

 registrations (40% of total)

Email marketing: >70% open rate

Emotions: >95% of positive comments on SM

Check out the full report for one event (Spanish, sorry!)

More than

300

tasks managed per event

5

People working in my team

+ 32000

People
participating
every year

Cordoba's Half Marathon

This is a brief history of marketing, just a taste of what my team and I accomplished for an event with more than 6 thousand runners

6

Events managed simultaneously

Strategic Planning

General Coordination

Communication with technical and operational departments to ensure the vision is shared among all the stakeholders.

 

Email Marketing

Planning, creation and supervision of emails for both convert the old participants into current ones and keep the events in the top of mind of those who already registered.

 

Graphic Design

Decision-making process of choosing posters, banners and social media posts. Help in the development on some of them when the team’s capacity is at full.

 

Web Development

Design and develop from scratch the event website.

 

Social Media

Strategic planning of the social media plan alongside with the Community Manager.

Burgundy

#811810

(192, 24, 16)

Purple

#4F3863

(79, 56, 99)

Negro

#000000

(0, 0, 0)

Blanco

#FFFFFF

(255, 255, 255)

Want to see some numbers?

SM Reach: 237000 / 7 days

Email marketing: >71% open rate on >20 000 emails

Social Media: From 0 to 1400 followers

Check out the full report (Spanish, sorry!)

More than

300

tasks managed

5

People working in my team

+ 6000

Runners

(+30% previous year)

Cartel OFICIAL MMCo 2024
Informe MMCo
RRSS MMCo
Emails MMCo

Carabanchel's Half Marathon

This is a brief history of marketing, just a taste of what my team and I accomplished for an event with a 100% growing rate from year to year

6

Events managed simultaneously

Strategic Planning

General Coordination

Communication with technical and operational departments to ensure the vision is shared among all the stakeholders.

 

Email Marketing

Planning, creation and supervision of emails for both convert the old participants into current ones and keep the events in the top of mind of those who already registered.

 

Graphic Design

Decision-making process of choosing posters, banners and social media posts. Help in the development on some of them when the team’s capacity is at full.

 

Web Development

Design and develop from scratch the event website.

 

Social Media

Strategic planning of the social media plan alongside with the Community Manager.

Sheen Gold

#C4A33C

(196, 163, 60)

Yellow Metal

#736236

(115, 98, 54)

Black

#000000

(0, 0, 0)

Daisy Bush

#4113AE

(65, 19, 174)

Want to see some numbers?

SM Reach: 237000 / 7 days

Email marketing: >71% open rate on >20 000 emails

Social Media: From 0 to 1400 followers

SM Reach: 160 445

PPC: >400

 registrations (40% of total)

Email marketing: >60% open rate

Emotions: >95% of positive comments on SM

Check out the full report (Spanish, sorry!)

More than

300

tasks managed

5

People working in my team

+2000

Runners

(+100% previous
year)

MMCa Cartel
MMCa Email
Carabanchel
MMCa PPC